The Ford Taurus – the car that changed America’s view of full-size sedans – is all-new for 2010 and ready to take on the world’s best, with an upscale new design, impeccable driving dynamics, class-leading technologies and an unbeatable price tag.
“The new Ford Taurus sets the pace for Ford’s growing new car launch momentum,” said Mark Fields, president of the Americas. “This sedan completely redefines expectations of what Taurus stands for – and helps further define what Ford is capable of delivering – quality, fuel-efficient vehicles featuring the latest technologies, wrapped in bold, sporty and expressive designs.”
The new Ford Taurus benefits from Ford’s Global Product Development System, which made it possible to deliver an all-new sedan 12 months sooner – with more new features than customers and dealers dreamed possible.
“Taurus is our premium Ford flagship, and it casts a halo across the entire brand portfolio,” said Derrick Kuzak, group vice president for global product development. “Building on its reputation for safety leadership, we leveraged extensive use of computer-aided design and engineering technologies as well as digital pre-assembly modeling to deliver a high-quality, new Taurus a year ahead of schedule.”
Even better news? The new 2010 Ford Taurus will start at $25,995 – the same price as 2009 models.
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